Via the Daily Telegraph:
South Africa’s advertising watchdog has banned a television commercial depicting angels falling from heaven because they are attracted to a man’s deodorant after a complaint from a Christian.The advertisement for Axe deodorant (known as Lynx in Britain) features winged, attractive women crashing to earth in an Italian town.
The scantily-clad women are then drawn towards a seemingly unremarkable man preparing to get on a moped. They regard their quarry lasciviously while sniffing the air before one by one smashing their halos and advancing towards him.
A voice-over says: “Excite, the new fragrance from Axe. Even angels will fall”.
A viewer who complained to South Africa’s Advertising Standards Authority (ASA) said the suggestion that God’s messengers would literally fall for a mortal being because of a deodorant was incompatible with his belief as a Christian.
ASA agreed, and ordered Unilver SA, which sells Axe deodorants, to withdraw the advertisement.
“As such, the problem is not so much that angels are used in the commercial, but rather that the angels are seen to forfeit, or perhaps forego their heavenly status for mortal desires,” it said in a statement. “This is something that would likely offend Christians in the same manner as it offended the complainant.”
Ah yes, the “right” not to be offended.