TAG | Syncretism
More sweet. Less scary. That’s the promotional campaign, not the ingredient list.
The perennial Easter favorite Peeps continue to try to become a year-round candy with these “peepified” illustrations for Halloween. The simple, colorful drawings are part of an ongoing campaign dubbed “Every Day Is a Holiday,” launched earlier this year to introduce Peeps Minis, diminutive flavored versions of the original chicks. (They’re less than half the size of the flagship product, and come in bags, not the traditional cellophane-front flat boxes).
The airy sugar dumplings, made by confectioner Just Born, haul in an estimated 70 percent of their business at Easter and only a fraction on other holidays like Christmas and Valentine’s Day. There are ghost and pumpkin Peeps on shelves now, but they’ve never moved as briskly as springtime’s puffy chicks and bunnies.
A full explanation can be found here, but here’s an extract:
Today is a day of purification, renewal, and hope. On this day, exactly 40 days after Christmas, we commemorate Mary’s obedience to the Mosaic law by submitting herself to the Temple for the ritual purification, as commanded in Leviticus.
However, the Obscure Goddess Online Directory (!) notes:
Juno Februtis is an aspect of that great Roman Goddess as a purifier and fertility Goddess, who was especially connected with the month of February and the festivities in its latter half. She would seem to be related to Juno Lucina as a childbirth Goddess. February was the month of purification to the Romans because in their early calendar it was the last month of the year, and so considered an appropriate time to get rid of the bad, stale, or unclean in preparation for the new year.
This was new to me, but it’s an interesting, um, coincidence if accurate.
That early Christianity was a highly syncretic religion is no great revelation (so to speak), nevertheless this Guardian piece on the pagan traditions incorporated within the Easter celebration is (if you discount the irritating hints of nature worship lurking in its penultimate paragraph) a good read.
In particular, I didn’t know this:
In an ironic twist, the Cybele cult flourished on today’s Vatican Hill. Cybele’s lover Attis, was born of a virgin, died and was reborn annually. This spring festival began as a day of blood on Black Friday, rising to a crescendo after three days, in rejoicing over the resurrection. There was violent conflict on Vatican Hill in the early days of Christianity between the Jesus worshippers and pagans who quarrelled over whose God was the true, and whose the imitation. What is interesting to note here is that in the ancient world, wherever you had popular resurrected god myths, Christianity found lots of converts.
In the meantime, I’m glad to report at least one restaurant in New York City yesterday afternoon was serving hot cross buns (a traditional English Good Friday Treat), and very good they were too…